PetSmart partners with Universal

by News

PetSmart partners with Universal – any doubt that the pet industry is now a mainstream driver of our consumer economy?

According to Marketing Daily, “PetSmart has landed its first exclusive retail relationship with Universal Pictures’ “The Secret Life of Pets.”

The movie premieres July 8, but the stars are already appearing in a PetSmart campaign breaking this week. The first of two spots features the characters shopping at PetSmart and include The Rolling Stones’ “Sympathy for the Devil.”

The partnership with the movie features an exclusive new collection including toys, beds, collars and apparel inspired by the stars.”