DanaShift Services and Growth System
We designed our team around 5 practices that together form the DanaShift growth system – read about them below.
As experienced business operators, rather than pure strategists, we understand that knowing the “answer” doesn’t grow revenue in and by itself. Executing change is the real challenge. It requires an authentic focus on understanding your people and your culture, as well as robust tools and metrics.
1. Product Lab
2. Go-to-Market Builder
Implement the efficient customer-centric commercial model that will drive brand preference. Internal alignment around the burning platform for transformation is created through objective inputs such as a comprehensive marketing capabilities assessment, brand dashboard (brand architecture, brand imagery, positioning, messaging framework, content, alignment), stakeholder mapping, customer trigger modeling and sales effectiveness analysis. The target model often combines creative multi-channel options and no-nonsense sales execution. We facilitate client-led implementation through leader coaching, project management, creative communications, and impact analytics. End products may include a brand folio, channel resource plans, tactical deployment dashboard, sales plan of action (POA) materials and training, and KPI dashboards
3. Digital Shift
4. Customer Journey
5. Deal Accelerator