From Our Founder

Growing a healthcare business in today’s world is a completely different ballgame, let alone doing it profitably.  We believe there is a fundamental shift taking place.

The linear processes and vertical business models that created our industries no longer apply.  Innovation is moving faster. Technologies are converging rapidly: biochemistry, mechanics, software, electronics, data science, materials sciences… Competition now seems to come from left field: social platforms, informatics leaders, consumer goods companies.

Similarly, the established commercialization tools we had perfected over decades and come to take for granted have all but lost relevance. Practitioners and consumers alike have migrated to the digital world. They expect brands with purpose and relevance. Patience with an imperfect customer experience is nonexistent. Trying to predict patient behaviors today has become an elusive art, rather than a science.

Yet, the appetite for innovative solutions and the willingness to spend on products and services from a company that truly cares is probably higher than it has ever been. Health is no longer a commodity, it is a set of deeply personal choices, and an investment in the future in a world of hyper-ageing. The future belongs to the leaders that are ready to shape their industry, rather than rinse and repeat.